A new Pure Chocolate production plant was opened in Pure (Latvia) in the beginning of this week. The plant was called Viktorija and construction of this plant cost about 3 million lats.
According to the company’s representatives, because of the new plant Pure Chocolate will produce three times more products and significantly increase its turnover in the near future.
As Chairman of Pure Chocolate Peteris Zhimants says, having explored new markets, the demand for the company’s goods has notably increased. This is why it was needed to construct a new plant. “The new plant will allow us to increase the range of our products, offering not only chocolate truffles but also other high quality chocolate goods,” – P. Zhimants says.
Viktorija was built closed to Pure Chocolate’s Abava plant.
Pure Chocolate has invested 180,000 lats in the modernization of Abava plant. Along with the construction of a new plant Viktoria and modernization of Abava plant, the company has invested money in the creation of a special museum of chocolate and restaurant that is located near Abava plant. The museum will have seven new rooms. The total investments for these initiatives are estimated at LVL 200,000.
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